CALEB BUFORD

Director of Marketing & Communications

Market House Theatre |January 2022-present

• Developed and executed comprehensive marketing strategies to boost ticket sales and enhance audience engagement that assisted in a increase in ticketing revenue.
• Led PR initiatives to cultivate patron relationships, attract new audiences, and increase organizational visibility.
• Managed all aspects of advertising, social media, and digital marketing, including content creation and media relations.
• Coordinated cross-departmental collaboration to support organizational events, promotions, and community outreach efforts.

Assistant Store Manager

Barnes & Noble Education | November 2020-January 2022

• Interim Store Manager: 12/20-5/21
• Management of a 4-million dollar store.
• Work with all stakeholders (professors, vendors, program coordinators, etc) to ensure all needs are met and issues resolved.
• Responsible for all store functions including employee management, store purchasing, record maintenance, and daily operations.
• Known for producing a high achieving work environment and for streamlining efficiency.
• National Top 25 Barnes & Noble College educational subscription service seller in 2020.

Assistant Production Manager

Clemens Fine Arts Center | August 2018-October 2020

• Work with a team to ensure successful completion of time sensitive tasks.
• Developed interpersonal and time management skills working with educators, benefactors, and actors.
• Assist Program Director with social media management and community marketing.
• Communicate and coordinate with the technical director about set, lighting, scenery, and audio.
• Assisted in implementing lighting plots, sound designs, and stage layouts created by the Technical Director.